Series Lifecycle
PRE-AIR
ON-AIR
POST-AIR
Mobile App
Upload Images
Upload images to MPX and TVE accounts and tags.
Gather assets
Content for featured carousel, custom text, etc.
Publish the series
Often times, they are asked to publish the series without certain assets, as there is no way to check if everything works without publishing.
Check platforms and devices
Check all the platforms and devices until the assets show up.
There is no confirmation or notification after publishing.
NOTE: Have to at least get a key art from the show and videos. Used to use the same key arts on both web and app, but now the former doesn’t require key art.
Mobile App
Remove Short Forms
Remove short-form videos that are specific to episodes
Mobile App
Change Key Art
Change and update the key art in the app
Key
Press
Designer
Syndicators,
        including YouTube,
       DirecTV, xfinity
Editorial Director
Digital Distribution
On Air
Long Before
Hear about the new show
~5 Months Before
Official Announcement
What is the show about? Who is in it?
~4 Months Before
Provides navbar colors and images, upload logos
Use image and video assets for the social PR
Provide Assets
Image, basic synopsis
Short form videos
Cast bio
Start Creating a Page
Using whatever they have.
Have to create a page even without an official image, since it looks bad to not have a page after press announcement.
Wants “Announcement” state
Season is created when the first asset that needs Season association gets created.
Put the redirect to the Cast & Info page
Have to use Cast & Info page as show landing and place redirects.
Can create teaser / microsite promos, which can come as multiple different stages, as early as when the show is just announced. (e.g. Colony, Mr. Robot)
Inform MPS
Announce Air Date
Syndicate, monetize on the videos
Configure Google Webmaster for the endcard to lead back to the site.
Upload short-form video in Anvato/MPX
Upload videos and metadata from the press, on-air, programming team
Once the syndicator processes the metadata, it’s hard to reprocess. Have to use generic name to monetize early on.
Can’t control where the videos don’t go, and have to upload short-form twice.
Used to create the videos under “Miscellaneous” series, but can’t anymore due to monetization.
There are 2 MPX instances - TVE one for full episodes and some clips that go to Apps, and USA Network one for all of the short-forms. Web gets videos from both accounts, but filters the short-forms from TVE. Usually the trailer is the first short-form to go up in the app.
Provides images
About 30 images
Put the redirect to the Cast & Info page
Have to use Cast & Info page as show landing and place redirects.
Can create teaser / microsite promos, which can come as multiple different stages, as early as when the show is just announced. (e.g. Colony, Mr. Robot)
~3 Months Before
Write a Blog Post
About video interviews
Add to the page as the assets come in
Write Character Bios
Based on the cast bios, the brand writes the character bios and sends to the press.
Reality shows’ bios are written by the contestants, so no need for approvals & comes in faster.
Approves character bios
Take out the redirect
Take out the redirect to the Cast & Info page.
~2 Months Before
Provides final colors
Make it a full site
Various 8~10 contents. Example contents: all the cast bios, 3 trailers, couple blog articles. A-spot needs at least 4 contents.
Need to have enough contents or the site breaks.
Used to create promos using the social media accounts to look like a full site. Another example is “Meet the cast” block.
Add more items in the subnavigation
Landing, cast, videos landing pages, and potentially a blog landing page. Have full control, but there is a standard for the order.
NOTE: If there is only one blog post, point the BLOG menu to the post instead of the landing page.
1 Month Before
Get pre-linear deal (optional)
Get the deal to show the full episode free on the site. Might also be available on YouTube (Mr. Robot)
Show Premieres
Weekly Cycle
Most of the content is scheduled to go up 6am next day, especially the full episodes. Don’t need approvals at this point.
When there is a need for approval, need to create manual mockups, because preview feature is terrible. The only way for someone to see preview is to have admin access to CMS.
NOTE: If there is only one blog post, point the BLOG menu to the post instead of the landing page.
Upload Episode Guides
Provides Promo Clips
Upload Promo Clip
UPLOAD PREVIEW, EXCLUSIVE SCENES CLIP
Drops Full Episode
Upload episode metadata through Anvato
UPLOAD EPISODE METADATA THROUGH ANVATO
NOTE: If there is only one blog post, point the BLOG menu to the post instead of the landing page.
Create homepage & landing page promo
For the new episode, create A-spot asset for the homepage, which looks different than the series landing page’s.
NOTE: Full episode dropdown menu is auto-populated.
Write a blog post
Upload a blog post
NOTE: Full episode dropdown menu is auto-populated.
Edit images, Drop them in Sand
Upload to gallery
Create galleries using the images edited by designers and from the episode itself. Downloads the episode and screengrabs.
First Season Ends
Provides DVDs & online sources
Write blog posts
Vendors provide custom videos
Create Promotional content
Additional content can be created as long as they are for promotional purposes. For returning shows, always promote the return date.
When promoting other sources, they have to manually find them or contact Digital Distribution. Wants to make the process easier.
NOTE: Site has been gaining a lot of traffic when the episodes go on Netflix or Amazon. Can’t monetize on it, but can promote those pages.
Create catchup hub (optional)
Use Microsite content type in CMS, create catchup hubs to capitalize and get sponsorship.
It takes a long time to create this page.
NOTE: If there is no catchup hub, can create “Best of Episode” carousel with full episodes, galleries, and guides on the landing page.
NOTE: Site has been gaining a lot of traffic when the episodes go on Netflix or Amazon. Can’t monetize on it, but can promote those pages.
Next Season
Next Season announcement
When it's coming
Lose full episodes
Lose the right to have full episodes online. Also remove promos for the previous season’s episodes.
NOTE: Sunset date/time for videos are already set in Anvato, which can be changed.
Update content
Make sure that nowhere on the site says “Watch”.